| 1. | The Sweeps | | | Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
www.culturalstudies.net |
| 2. | The contrition peddlers | | | When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
www.salon.com |
| 3. | Getting dirty | | | Critique of a Shield soap commercial, by Mark Crispin Miller.
www.uiowa.edu |
| 4. | Malt liquor marketing to Latinos | | | The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
www.metroactive.com |
| 5. | Brand-stretching | | | - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
www.ash.org.uk |
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