| 1. | Give your brand in marriage | | | For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
www.JRCandA.com |
| 3. | Propagandium.com | | | a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
www.propagandium.com |
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