| 5. | The Hidden Persuader | | | Looking back at Vance Packard's contribution in educating people about social impact of advertising. Article from Salon. www.salon.com |
| 10. | Subliminal Advertising | | | Numerous examples and commentary on a range of subliminal adverts. Analysis is based on the work of Wilson Key. www.poleshift.org |
| 11. | Salon.com: The Name Game | | | Columnist Ruth Shalit questions the brand name creation industry and whether the perfect name is the key to corporate success. dir.salon.com |
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