| 4. | PCWeek May 1998: net.Analysis Pro Review | | | From the article: net.Genesis Corp.'s net.Analysis Pro 3.5 is one of the more complicated, hard-to-administer log-based Web site analysis applications that PC Week Labs has tested, but its top-notch reporting and analytical features make it worth the work for busy sites...
www.zdnet.com |
| 6. | personalization.com | | | The home for information on personalization, one-to-one marketing, and privacy. Since Web Measurement is often used to create personalization, this is presented here.
www.personalization.com |
| 9. | IAB: Metrics and Methodology | | | by the IAB Media Measurement Task Force, September 15, 1997. These are the standards the net uses for measurement.
www.iab.net |
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